Health-insurance claim appeals · for solo physicians & small practices

Appeal the health-plan denials you'd otherwise write off.

Upload the denied EOB. In about a minute, Merits returns a complete appeal letter — the clinical argument, the payer's own coverage criteria, and your federal appeal rights — with every claim linked to a named, verbatim source you can check. Review it, sign it, submit it under your name.

$25 per letter · no account · no subscription

Sources are quoted verbatim from federal regulations, Medicare coverage policies, and your payer's published criteria — from a closed corpus, never invented.

The signature

Every claim checks out — tap it, read the source.

A reviewer can dispute an opinion. They can't dispute their own policy, quoted word for word. In your letter, each underlined claim opens the exact passage it rests on.

From your appeal letter

[PATIENT NAME] has chronic migraine with new focal neurologic features. . And as a non-grandfathered ACA plan, .

Tap an underlined claim — its source appears →

Coverage policy (LCD)Verbatim from source
…reserved for the patient whose presentation indicates a focal problem or who has experienced a significant change in symptomatology.

Why this was cited — Medicare coverage criteria for CPT 70553, cited as persuasive evidence of the standard of care.

LCD L37373 — MRI and CT Scans of the Head and Neck (Noridian)Open the source ↗
The hard part

You know the treatment was necessary. Proving it to the payer is the part that eats your evening.

What's missing isn't the medicine. It's the reviewer's language, the payer's own policy, and an hour you don't have — and Merits brings all three.

Denials keep getting faster and more automated. Appealing them one letter at a time, by hand, can't keep pace — and the clinical call always stays yours.

When you bill the claims

The clinical argument is the one you can't write alone.

Without Merits

It bounces to the physician for a support letter — and sits for days.

With Merits

Built and cited for you. The physician just reviews and signs — minutes, not from scratch.

When you're in the room

Denials pile up faster than the evenings to fight them.

Without Merits

So they go in the drawer — and the appeal window quietly expires there.

With Merits

The translation's done in about a minute. Whether the care was right stays your call.

The whole point

The simplest way to fight a denial — on purpose.

Every other option is a subscription, an integration, or a cut of your collections. Merits is a $25 letter when you need one, and nothing the rest of the time. That isn't a missing feature — it's the whole idea.

Pay only when you appeal

No subscription, no per-seat fees, no annual contract. $25 is one letter. A quiet month costs you nothing.

Nothing to install or integrate

It's a web page — no IT project, no clearinghouse hookup, no onboarding call. Open it, paste the denial, done.

Your patient's identity stays on your device

Merits strips the patient's name, member ID, and date of birth in your browser before anything is sent — the AI never sees who the patient is. Your device fills them back into the finished letter at download, and Merits deletes your EOB once it's ready.

Your appeals, kept for you

Start with no signup. We email you a private link to every appeal you've run and your credit balance — so it's all there when you come back. Add a password anytime to make it a full account.

How it works

From a denial to a letter you can sign.

You upload the EOB. Merits turns a flat denial code into a cited argument and a submission-ready packet — you review, sign, and send. About a minute of work.

Explanation of benefitsDenied
ClaimANT…7721
CPT70553
ReasonCO-50

$631

written off — for now

01

The denial

A flat reason code and a write-off you don't have time to fight.

Each claim matched to the payer's own rules — and the law.

  • Coverage policyLCD L37373
  • Federal regulation45 CFR §147.136
  • Coding editNCCI

Every source quoted verbatim

02

The evidence

Every claim tied to a verbatim source you can open and check.

Citations verified · against source ·

Ready to sign

+ checklist · where to file

03

Sign & send

A cited letter, an attachment checklist, and where to file it.

What you get

A submission package, not just a letter.

Most of the work of an appeal isn't the writing — it's knowing what to attach and where to send it. Merits hands you all three.

Citations verified · against source ·

The appeal letter

Formal, cited, and structured the way payers expect — ready for your signature.

Enclosures

  • Office notes
  • Exam
  • Prior imaging

An attachment checklist

Exactly which records and proofs to include, named for this denial.

Submit to

Anthem — Appeals

Provider portal

File by

Oct 7, 2026

Where to submit it

The right channel for your payer — portal, Availity, or fax — and the file-by date.

The alternatives

Why not a general AI, or your own afternoon?

Each alternative is genuinely good at something. Here's the honest catch with each — and what Merits keeps from all of them.

A general AI

Alternative

Fast — but it invents citations.

It'll confidently cite a regulation or case that doesn't exist — on a letter you sign — and you've pasted the patient's data into a general chatbot.

Doing it by hand

Alternative

Rigorous — but it eats your afternoon.

An hour or more per appeal to find the policy, draft it, and assemble the packet — which is why roughly two of three denials never get appealed.

Denial software

Alternative

Powerful — but it's a real commitment.

A subscription, a contract, and an integration to stand up — overkill for a solo practice, and your patients' data lives in their platform.

The full picture

MeritsBy handA general AIAn appeals service
Time to a finished letterAbout a minuteHoursMinutesDays to weeks
What it costs$25 flat“Free” — $43–118 of staff time~$20/mo + your time% of recovery, or $100+ each
Citations quoted verbatim from primary sourcesYes — closed corpusOnly if you dig them upOften fabricatedVaries by vendor
Risk of an invented or wrong citationBlocked by validatorsHuman errorHigh — hallucinationLow — a person checks
Tailored to your exact code, plan & payer policyYesIf you're the expertGenericYes
Tells you when not to appeal, before you payYes — up frontYour judgmentIt won'tRarely — paid to pursue
Patient identity stays on your deviceYes — stripped in-browserNo — you paste PHINo — you share records
You review, sign & stay in controlYes — you signYesYesNo — they act for you
Human judgment beyond the written recordLimited to its sourcesYoursGenericA specialist’s

Hand-appeal cost: MGMA / industry ($43 to process a denial, $64–118 to appeal). Service pricing varies — many bill a share of recovered dollars, with denial management one line item among many. The last row is the honest one: Merits doesn't replace a person's judgment — it removes the time and the citation risk that stop most appeals from ever being written.

Where Merits lands

Keep what each does well. Drop the catch.

Appeal a denial
  • Every citation quoted verbatim and checked
  • Honest when a denial isn't worth it
  • The full packet — checklist, channel, deadline
  • Read in your browser; no data sent to us
  • $25 a letter — nothing to commit to
Built on sources you can name

Trust earned by mechanism, not by adjective.

Every appeal leans on one closed corpus of primary law and policy — real documents, captured word-for-word. Never a source we can't show you.

13
federal appeal-rights texts, captured verbatim
1,200+
Medicare coverage policies, re-synced weekly
1.7M
coding-rule edits — ICD-10, NCCI & HCPCS
0
invented citations — the closed corpus won't allow one

How a source becomes a citation

Captured verbatimmatched to your exact denialquoted, then re-checked against the source.

A dead source drops from the pool automatically; anything unsupported is flagged for your review, never stated as fact. AI-assisted drafting — you review, sign, and submit under your own name. Merits gives no legal or medical advice and guarantees no outcome.

Before you pay

Is it even worth appealing? We'll tell you straight.

Two honest answers before you spend a cent: whether your denial code is the kind worth fighting, and whether the money on the line clears the cost. No upsell — including when the answer is “don't bother.”

1 · Is this denial appealable?

Why was your claim denied?

Worth appealing

Not medically necessary

The payer doesn't deem the service medically necessary.

Worth appealing. Roughly 4 to 5 of every 10 appealed denials get paid — and this is one Merits builds a cited case for.

The appeal deadline depends on your plan — Merits calculates yours exactly.

2 · Is the money worth it?

Run the math on your denial

Drag it, or type the exact amount the payer is holding back.

$
$40$4,000+

At stake

$420

With Merits

$25

By hand

$25–117

Clear math

$420 on the table for $25 — about $17 of exposure for every dollar you spend. The amount in dispute dwarfs the $25 to file. This is the kind of denial that's expensive to leave on the table.

Appeals are overturned roughly 4 to 5 times out of 10— yet fewer than 1 in 100 are ever filed. Merits doesn't change whether you're right; it removes the two things that stop the letter from getting written: the time, and the risk of a wrong citation.

Overturn rate: KFF ACA marketplace analysis, 2024, and NY DFS external-appeal data, 2025 (34–53% depending on plan and state). Hand-rework cost: MGMA ($25 median, higher for complex appeals). Odds vary by plan, payer, and documentation — never guaranteed.

And there's a clock. Every denied EOB has an appeal window — usually 60 to 180 days — and once it closes, the money is gone for good. Merits reads your plan type and gives you the exact date.

Pricing

Pay per use. No subscription, no contract.

$25 is about what it costs a practice to rework one denied claim by hand — except Merits does the work, and cites every line of it.

Single letter

$25

one letter

Pay only when you appeal.

Appeal a denial

5 credits

Best value

$90

$18 a letter

For a steady denial load.

Get 5 credits

10 credits

Save $100

$150

$15 a letter

For a busy billing desk.

Get 10 credits

Credits never expire · no subscription · no auto-renew

We'll tell you before you pay if a denial is rarely worth appealing, or if the amount in dispute is small — your call, made with the facts.

Most denied claims are never appealed. More than half that are, get paid.

What stops most appeals isn't whether you can win — it's the time, and the risk of a wrong or invented citation on a letter you put your name to. Merits returns it in about a minute, every source quoted verbatim and checked. For $25.

Appeal a denial$25 · no account · about a minute